CSS » Naming HTML Page Elements
How to name page elements
- Headline | Splash, Banner, Title, Hammer Head, Header
- Kicker | Overline, Eyebrow
- Drophead | Extended Headline
- Deck | Standfirst, Summary Deck, Lead
- Subhead | Subhed, Subtitle, Subheading, Mini-headings, Sub-headline
- Body | Copy, Article, Body Copy
Headline | Splash, Title, Banner, Header, Head Lines
A headline is a heading or title of an article - the big words at the top of a newspaper. The word “headline” is only mostly with newspapers - it is the title of the story.
Kicker | Overline, Eyebrow, not: Tagline
A visual signpost that helps a reader assess an article before committing to reading the whole thing. It gives a small hint as to what is to come or helps identify the type of article readers are about to read.
Kicker as Overline - other terms for a kicker are overline, running section head and eyebrow. Kicker is sometimes erroneously used as a substitute term for a deck.
Not exactly a logo tagline as tagline is a short memorable description that succinctly and clearly communicates the brand message.
The title or topic of a document, article, chapter, or of a section thereof.
Drophead | Extended Headline, Strapline, Reverse Shoulder
A secondary headline that provides additional information about the story. Strapline is a headline written beneath the main headline.
Deck | Standfirst, Summary Deck, not: Lead
An article deck is a short summary of the article accompanied by the headline. The one or two-sentence introduction that appears beneath the headline and before the article.
Not exactly a Lead: it briefly gives the most important information. Lead is the first paragraph of a news report
Subhead | Subhed, Subtitle, Subheading, Mini-headings, Sub-headline
Subheadings serve as mini-headlines that break up the article into digestible sections for the reader.
Subhead is one or two word headline inserted at the head of a paragraph to break the monotony of a solid column of type.
Body | Copy, Article, Body Copy
Jumpline | Jump, Continuation line
The jump line is used to inform the reader where he can find the rest of the story.
A folio in a newspaper or magazine is the name of the publication, the date and the page number, usually appearing at the top or bottom of most pages.