CSS » Naming HTML Page Elements
How to name page elements
- Headline | Splash, Banner, Title, Hammer Head, Header
- Kicker | Overline, Eyebrow
- Heading
- Drophead | Extended Headline
- Deck | Standfirst, Summary Deck, Lead
- Subhead | Subhed, Subtitle, Subheading, Mini-headings, Sub-headline
- Body | Copy, Article, Body Copy
- Jumpline
- Folio
Headline | Splash, Title, Banner, Header, Head Lines
A headline is a heading or title of an article - the big words at the top of a newspaper. The word “headline” is only mostly with newspapers - it is the title of the story.
Kicker | Overline, Eyebrow, not: Tagline
A visual signpost that helps a reader assess an article before committing to reading the whole thing. It gives a small hint as to what is to come or helps identify the type of article readers are about to read.
Kicker as Overline - other terms for a kicker are overline, running section head and eyebrow. Kicker is sometimes erroneously used as a substitute term for a deck.
Not exactly a logo tagline as tagline is a short memorable description that succinctly and clearly communicates the brand message.
Heading
The title or topic of a document, article, chapter, or of a section thereof.
Drophead | Extended Headline, Strapline, Reverse Shoulder
A secondary headline that provides additional information about the story. Strapline is a headline written beneath the main headline.
Elements of a newspaper What are the elements of a newspaper?
Deck | Standfirst, Summary Deck, not: Lead
An article deck is a short summary of the article accompanied by the headline. The one or two-sentence introduction that appears beneath the headline and before the article.
Not exactly a Lead: it briefly gives the most important information. Lead is the first paragraph of a news report
Where Is the Deck in Page Layout?
Subhead | Subhed, Subtitle, Subheading, Mini-headings, Sub-headline
Subheadings serve as mini-headlines that break up the article into digestible sections for the reader.
Subhead is one or two word headline inserted at the head of a paragraph to break the monotony of a solid column of type.
Body | Copy, Article, Body Copy
Jumpline | Jump, Continuation line
The jump line is used to inform the reader where he can find the rest of the story.
Folio
A folio in a newspaper or magazine is the name of the publication, the date and the page number, usually appearing at the top or bottom of most pages.
Title Case Capitalize: A Comparison of Popular Title Case Styles
The title is known within the news business as the head, or headline. The little piece of text is called the deck. Other trivia: The line with the person who or organization that wrote the article is called the byline. The location of the story, printed before the article text, is called the dateline.
In British journalism this is known as the Standfirst.
Headline - The main title of the article. Subhead - A smaller one-line headline for a story. Standfirst - Lines of text after the headline that gives more information about the article. Copy - Main text of a story.
Deck - Part of the headline which summarises the story. Also known as deck copy or bank.
Masthead - Main title section and name at the front of a publication.
Headline - The main title of the article.
Subhead - A smaller one-line headline for a story.
Deck - Part of the headline which summarises the story. Also known as deck copy or bank.
Standfirst - Line of text after the headline that gives more information about the article. Standfirst - Brief one-line introduction to a story, usually following the headline. Strapline - Similar to a subhead or standfirst, but used more as a marketing term.
Blurb - Brief introduction to the writer, usually following the headline. Byline - A journalist’s name at the beginning of a story
Copy - Main text of a story.
Endnote - Text written at the end of an article stating the authors credentials.
Some other usefull terms :
Editorialise - To write in an opinionated way.
House style - A publication’s guide to style, spelling and use of grammar, designed to help journalists write and present in a consistent way for their target audience.
Quote - Record of what a source or interviewee has said.
NIB - News in brief - a quick summary of a story.
Crosshead - A few words used to break up large amounts of text, normally taken from the main text. Typically used in interviews.
Style guide - A publications in-house guide to use and style of grammar, spelling, capitalisation etc.
How to mark up subheadings, subtitles, alternative titles and taglines | HTML5 Doctor