Simple variables:
- 
{{month}}variable contains month in long form, specific to current
locale, ex.Dezember 2015
 
- 
{{month:short}}is month in short form, ex.Dez 2015
 
- 
{{month:only}}is month in long form, without the year part, ex.Dezember
 
- 
{{brand}}is name of the brand, as specified in Shop, ex.Buttinette
 
Clever variables:
- 
Variable {{~}}is just a number, without parenthises and without
decimals, rounded. Sometimes can designates percents, sometimes
absolute value.
 
- 
{{shops}}contains the list of shops in particular category, up to 3
of them, ex.Aer Lingus, Air Berlin, Air France
 
Don’t forget that this is processed before it gets through Yoast filter,
so you can include any of internal Yoast variables.
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 | {
  "currency": {
    "32": "{{brand}} Gutschein (EUR {{~}}) & Gutscheincode {{month}}",
    "8": "{{brand}} Gutschein & Gutscheincode (EUR {{~}}) {{month}}",
    "6": "{{brand}} Gutschein (EUR {{~}}) & Rabattcode {{month}}",
    "5": "{{brand}} Gutschein (EUR {{~}}) & Gutschein-Code {{month}}",
    "4": "{{brand}} Gutschein (EUR {{~}}) & Gutschein {{month}}",
    "3": "{{brand}} Gutschein (EUR {{~}}) & Aktionscode {{month}}",
    "2": "{{brand}} Gutschein (EUR {{~}}) & Gutschein-Nummer {{month}}",
    "1": "{{brand}} Gutschein (EUR {{~}}) & Gutschein Code {{month}}"
  },
  "percent": {
    "32": "{{brand}} Gutschein ({{~}} Prozent) & Gutscheincode {{month}}",
    "8": "{{brand}} Gutschein & Gutscheincode ({{~}}%) {{month}}",
    "6": "{{brand}} Gutschein ({{~}}%) & Rabattcode {{month}}",
    "5": "{{brand}} Gutschein ({{~}}%) & Gutschein-Code {{month}}",
    "4": "{{brand}} Gutschein ({{~}}%) & Gutschein {{month}}",
    "3": "{{brand}} Gutschein ({{~}}%) & Aktionscode {{month}}",
    "2": "{{brand}} Gutschein ({{~}}%) & Gutschein-Nummer {{month}}",
    "1": "{{brand}} Gutschein ({{~}}%) & Gutschein Code {{month}}"
  },
  "sale": {
    "1": "{{brand}} Gutschein & Gutscheincode {{month}}"
  },
  "none": {
    "1": "{{brand}} Gutschein & Gutscheincode {{month}}"
  }
}
 | 
 
Use any online JSON Editor
to change these values, or simply from Excel Copy-Paste, use
CSVJSON, select Tab, Transpose &
Array as result.
Verify JSON with JSONLint validator.