Coming up with creative ideas is easy; selling them to strangers is hard.
Research suggests that humans can categorize others in less than 150 milliseconds. Within 30 minutes, they’ve made lasting judgments about your character.
Source: How to Pitch a Brilliant Idea
Choose not to be the smartest person in the room
Source: 6 Steps to the Perfect Pitch
You need a teaser—and you need it for a few reasons. A teaser isn’t a deck. A teaser is a one-page summary that outlines the business opportunity for investors. No more than one page, no less.
You will need to develop several investor communication documents or tools when raising money and interfacing with potential investors:
- The elevator pitch (Teaser, One-Page Pitch, Business Pitch)
- The executive summary
- The investor presentation or “pitch deck”
- The business plan