Coming up with creative ideas is easy; selling them to strangers is hard.
Research suggests that humans can categorize others in less than 150 milliseconds. Within 30 minutes, they’ve made lasting judgments about your character.
Source: How to Pitch a Brilliant Idea
Choose not to be the smartest person in the room
Source: 6 Steps to the Perfect Pitch
You need a teaser—and you need it for a few reasons. A teaser isn’t a deck. A teaser is a one-page summary that outlines the business opportunity for investors. No more than one page, no less.
Source: What should an elevator pitch look like on paper?
You will need to develop several investor communication documents or tools when raising money and interfacing with potential investors:
- The elevator pitch (Teaser, One-Page Pitch, Business Pitch)
- The executive summary
- The investor presentation or “pitch deck”
- The business plan
David S. Rose: How to pitch to a VC | TED Talk How to Effectively Pitch Business Ideas to Investors